Invites

Stephen brewers had been designing the invites, a few adjustments were done by myself to change the date and Anglia Ruskin logo. These were sent out to the list of companies. Anna also helped with this task by sending some out to other companies she had found.

CV

I wanted to keep my CV clean and simple like my business card. I used the same colours to keep consistency. 

Possible Finished Business Card

Yellow line = Safe Zone

Red line = Trim Line

Blue line = Full Bleed

I decided to go with orange as my main colour because it was the one colour which had meanings linked to my brainstorm about me. I also felt like the black and orange was a good combination and helped it stand out.

I chose to just use the outline of the elephant so that it was not so defined, I also decided to keep only the head of the elephant within the trim line. I felt this gave it a less obvious feel so that it did not end up taking over the card. At first I was not sure about the uneven lines of the elephant but now I actually like it.

Personal Blog

I have created a personal blog as I have not yet been able to set up my own website. This is temporary but I have done the best I can to set it out as though it were my own website.

http://katfitzpat.blogspot.co.uk

I have also set up a separate email address to link to the blog.

Business Card Ideas

Rounded edge business card with logo and full name. Still not sure I like having my whole name on the front.

Trying out the logo with texture - when printed it was not as effective.

Originally the back of the card just had my contact details on but I felt this did not say much about what I can do - decided to add a strip of key words.

Rounded edge business card with logo and shortened name. Elephant still has texture which I like, but only on screen (shame!). Definitely prefer the shortened name.

Back detail with texture - does not look as good as on elephant.

List of Company Invites for the Exhibition

List of Possible Design Companies

• Space & Time Design - (http://www.spaceandtimedesign.com) - Digital Design Agency (Chelmsford)
• Mischievous Media - (http://www.mismedia.com) - Creative Digital Agency (Leigh On Sea)
• 2D Media - (http://www.2dmedia.co.uk) - Web Design (Rivenhall)
• Enovate - (http://www.enov8.co.uk) - Web Design (Chelmsford)
• Yellow Duck - (http://www.yellowduckwebdesign.co.uk) - Web Design (Chelmsford)
• Heart New Media - (http://www.heartnewmedia.com) - Web Design Agency (Maldon)
• Zero Above - (http://www.zeroabove.co.uk) - Web, Graphic and Branding (Bures)
• Full Circle Media - (http://www.full-circle-media.co.uk) - Video Production (Witham)
• Rider Comms - (http://www.ridercomms.co.uk/about.php) - Communications Design Manufacturer (Braintree)
• Rendertime - (http://www.rendertime.co.uk/) - 3D Visualisation Consultants, specialising in product and interior design (Chelmsford)
• Retail Design Solutions - (http://www.retaildesignsolutions.com/) - Computer Aided Design and Building Surveys (Colchester) - Have vacancies for junior CAD Technicians
• GBL Associates - (http://www.gbl-associates.com/) - Bespoke Manufacturer (Witham)
• K2A - (http://www.k2a.co.uk/) - Acrylic Fabrication Specialists (Bishop Stortford)
• Rubber Cheese - (http://www.rubbercheese.com/)  - Design Agency (Herts)
• Elan - (http://www.elancm.co.uk/) - Digital and Creative Marketing Specialists (Little Bentley)
• Tonic - (http://www.toniconline.co.uk) - Design House (Colchester)
• Mackman Group - (http://www.mackmangroup.co.uk/) - Research, PR, Marketing and Graphic Design (Sudbury & Colchester)
• Juice - (http://juicecreative.co.uk/contact/) - Graphic/Web Design (Herts)
• Coverdale Studios - (http://www.coverdalestudios.co.uk/) - Multi Media Company (Colchester)
• NBS Studio - (http://www.nbs-studio.com/) - Promotion Video Production Company (Sudbury)
• Pixie Vision - (http://www.pixievision.co.uk/index.html) - Video Production (Colchester)
• Take 1 Productions - (http://www.take1.co.uk) - Video Production/Editing/Design (Chelmsford)
• Graphic Evidence - (http://www.graphic-evidence.co.uk) - Creative branding,Web Design and Marketing (Ongar)
• Impact Media Design - (http://www.impactmediadesign.co.uk) - Creative branding,Web Design and Marketing (Canvey Island)
• New Brand Media - (http://www.newbrandmedia.com) - Digital Agency (Saffron Waldon)
• Coker - (http://www.cokerbranddesign.com) - Brand Design (Brentwood)
• The Complete Media Co - (http://www.thecompletemediacompany.co.uk) - Design Agency (Braintree)
• Shout - (http://www.shout-sf.co.uk) - Design Company (Leigh on Sea)

Logo Sketch

After looking at many elephant logos I came up with two basic ideas:

I sent this image to various family and friends and asked them to choose which one they felt was "more me". It was a unanimous decision (and secretly the one I had hoped for myself), and so, the winner is...

The main feedback was that although both were simple the winner looked more like an elephant and was less masculine in it's design. I personally preferred this one as I felt it flowed better, the design was one continuous line which I felt gave it more stability and definition.